For international spirits brands, there’s one U.S. competition that does more than award medals — it helps you get discovered, get listed, and grow your presence in retail. That competition is the USA Spirits Ratings, and the final deadline for international entries is May 30.

If your goal is to expand in the off-premise market of the United States — think liquor stores, national retail chains, independent bottle shops, and online retailers — this is the competition you need to enter.

Why USA Spirits Ratings?

Unlike other competitions, USA Spirits Ratings is built to help brands succeed in the U.S. retail landscape. Your spirits are evaluated not just for quality, but also for value and shelf appeal — the key drivers of retail sales. This unique judging system ensures that winners have true commercial potential.

Backed by Beverage Trade Network, the USA Spirits Ratings is integrated with one of the largest networks of importers, distributors, and off-premise buyers in the country.

The Only Competition That Helps You Grow in Off-Premise Channels

Most competitions stop at awarding medals. We go further. Winning at USA Spirits Ratings helps you:

- Get noticed by retail buyers actively sourcing new SKUs

- Gain media exposure and shelf-talkers that drive consumer confidence

- Attract importer and distributor interest through BTN’s route-to-market services

- Be featured at USA Trade Tasting (USATT), the top event connecting international brands with the U.S. trade

If you're trying to get into Total Wine, BevMo, ABC Fine Wine & Spirits, or even your first boutique liquor shop — this is the most targeted competition to help make that happen.

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Judged by Real Retail Buyers

Our judging panel is made up of real decision-makers from the off-premise sector, including:

- National and regional spirits retail buyers

- Independent liquor store owners

- Spirits category managers and importers

- Retail-focused distributors and wholesalers

These professionals know what sells, what stores are looking for, and what customers will actually buy. Getting their stamp of approval gives your brand credibility and momentum.

Enter Before May 30 — Final International Deadline

If you are based outside the U.S., May 30 is your final chance to enter before shipping and compliance deadlines close. Entering now allows:

Time to ship your samples for the July judging

Priority access to BTN distribution and importer support

Immediate eligibility for medal marketing assets and exposure campaigns

Enter Now and Get Retail-Ready

Get your brand in front of the people who matter in U.S. retail.

Grow your footprint. Increase your listings.

Deadline for International Entries: May 30
Enter Here: USA Spirits Ratings

This is the only competition designed for off-premise success in the U.S. Don’t miss your chance to be seen — and picked up — by the buyers shaping the future of spirits retail.

Also Read:
Top 3 Winners to Gain Exclusive Access to NJ Retailers
New “Category Distillery of the Year” Medals Unveiled by USA Spirits Ratings
USA Spirits Ratings Introduces Award for Own-Label Spirits for Retailers