Rachelle Carandang

Sr Manager - Product Development and Sourcing, Beverages at Sam's Club

Rachelle Carandang leads beverage product development and sourcing at Sam’s Club, where she curates and scales a diverse portfolio of wines, spirits, and ready-to-drink offerings for millions of members nationwide. As Senior Manager, she drives innovation from concept to shelf—blending data-driven insights with a keen sense of consumer trends.

With a background in global sourcing and brand development, Rachelle brings deep expertise in navigating supply chains, optimizing product quality, and delivering standout value. Her work bridges supplier partnerships with strategic merchandising, making her a key force behind Sam’s Club’s growing presence in the beverage space.

Judges

Meet our 2025 Judges

Bert Svensson

Wine, Beer, Spirits - Liquor Department Manager and and Buyer at AVP, Pavilions Rancho Santa Margarita