Interviews

Cameron George on How to Work With Brand Ambassadors

15/09/2021 | Ardbeg USA’s national brand ambassador, Cameron George sheds light on how brands can successfully work with their brand ambassadors to increase sales.

Interviews

Rachel Malm: USA Spirits Ratings judges brands the same way the best drink buyers do

04/05/2021 | Rachel Malm is well placed to know whether a new spirit brand is going to work or not, for that is what she does every day in her job as associate at Bitters in Bottles in San Francisco.

Interviews

BevMo’s Jeff Feist on Taking Part in USA Spirits Ratings

25/04/2021 | Giving a rating to just liquid, blind has its place in the market and is very important, but that is different to when I have to decide what to put on the shelf. The USA Spirits Ratings competition is closer to the way I make chain assortment decisions. - Jeff

Interviews

Jason Lam on Upcoming Winning Spirits Trends in 2021

25/04/2021 | Jason Lam talks about his career in the drinks industry, what it is about to work in a bar, upcoming spirits trends, and what he looks for in winning spirits.

Interviews

Mike Ryan`s Insights on Setting up a New Bar Business

04/02/2019 | In an exclusive interview with USR team, Mike shares his knowledge on current bar trends and sales strategies.

Interviews

Q & A with Tamir Benshalom, Bar Manager at Bull Valley Roadhouse, USA

28/09/2018 | In an Interview with UWR, Tamir talks about Bull Valley Roadhouse, Current Cocktail Trends, and His Fav Food and Beverage Pairing.