The USA Spirits Ratings looks to recognize, reward, and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list -  and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it. “The USR has been created to put consumers back in charge. To give them the reassurance that any of the award-winning spirits with the USR logo will have been based on how drinkable they are, how much value for money they offer, and what they actually look like making it the world's most relevant spirits competition.

That is why the USA Spirits Ratings is different. It will single out and shine the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers.

Key Dates:

Super Early Bird Ends - December 22, 2026
Early Bird Ends - March 31, 2027
International Submission Closes - April 30, 2027
Domestic Submission Closes - June 30, 2027
Warehouse Closes - July 8, 2027
Judging Day - July 25, 2027
Winners Announced - August 12, 2027

Pricing:

Super Early Bird Pricing - $300 per spirit (now through December 22, 2026)
Early Bird Pricing - $350 per spirit (December 23, 2026, to March 31, 2027)
Regular Pricing - $400 per spirit (April 1, 2027, to June 30, 2027)