The USA Spirits Ratings looks to recognize, reward, and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list -  and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it. “The USR has been created to put consumers back in charge. To give them the reassurance that any of the award-winning spirits with the USR logo will have been based on how drinkable they are, how much value for money they offer, and what they actually look like making it the world's most relevant spirits competition.

That is why the USA Spirits Ratings is different. It will single out and shine the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers.

Key Dates:

Super Early Bird Ends - December 10, 2025
International Submission Closes - May 22, 2026
Domestic Submission Closes - June 30, 2026
Warehouse Closes - July 10, 2026
Judging Day - July 26, 2026
Winners Announced - August 12, 2026

Pricing:

Super Early Bird Pricing - $200 per spirit (now to December 10, 2025)
Early Bird Pricing - $250 per spirit(December 11, 2025, to February 20, 2026)
Regular Pricing - $300 per spirit (February 21, 2026, to June 30, 2026)