In this insightful video, Ankita Okate, Chief Growth Officer at Beverage Trade Network, sits down with Michael Bowles, Sales Manager at Soto Sake, to explore the dynamic landscape of sake in the U.S. market.

Michael shares valuable strategies for sake producers looking to successfully enter and thrive in the U.S. market, addressing key topics such as:

• The cultural differences between sake consumption in Japan and the U.S.

• Emerging trends shaping the U.S. sake industry.

• Challenges and opportunities for sake producers in the competitive market.

• Effective marketing strategies to promote sake to American consumers.

• Top sake and food pairings and how restaurants can seamlessly incorporate sake into their menus.

• Insights on the future of sake in the U.S. over the next 12 months.

Michael also provides a behind-the-scenes look at his experience as a judge at the USA Spirits Ratings.

Whether you’re a sake producer, distributor, or enthusiast, this video offers a comprehensive guide to navigating and excelling in the U.S. sake market.