Insights

How Does Taste Help In Defining A Product?

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26/12/2019 In this episode of "Insights from Judges", Theo tells us about how taste helps in defining a product.

The USA Spirits Ratings looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.