The Sidewalk Side Spirits company was established by three friends united by their enthusiasm for creating fun and captivating spirits, all while embracing traditional Southern hospitality. Founders Lauren Myerscough, Max Messier, and John Eason combined their extensive experience from the bartending, cocktail mix production, and alcoholic beverage industry to develop brands that not only offer exceptional spirits but also contribute positively to the local economy. The company proudly owns two flourishing brands: the iconic Mardi Gras spirt, Gambino’s King Cake Rum Cream and the award winning,  Hardhide Ponchatoula Strawberry and Chilton County Peach Flavored Whiskeys.

Based in New Orleans, Louisiana, we openly admit to overusing “y’all,” celebrating Mardi Gras with great enthusiasm, sneaking Hardhide Strawberry Whiskey into Jazz Fest to mix with our lemonade, and often being the ones most likely to be riding the elephant in the room. Like our Hardhide Whiskey, we are not for the “Thin” skinned. Our company name comes from the question, “Where y’all going to watch the parade?”. For us, the answer is the sidewalk side, corner of Napoleon and Prytania.