Winning Years

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2024

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Après Hours

United States

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Founded by two female marketers turned entrepreneurs, Après Hours is a spirits and lifestyle brand born from Nicole Craven and Alexis Smith’s obsession with espresso martinis and a lack of the classic caffeine-infused cocktail in the ready-to-drink spirits industry. As community activists who are always on the go, Smith and Craven developed a sophisticated yet convenient canned espresso martini that combines daytime fuel with a wind-down buzz. Providing an energizing pick-me-up needed to take on the day or night, Après Hours agave-wine based RTD packs the punch of two espresso martini cocktails with 10% ABV and is available in three dairy-and-gluten free flavors: Classic, Salted Caramel and Vanilla.