Joy's Island Spice has developed its Sorrel (Hibiscus) as a non-alcoholic Elixir in line with its mission to bring sophisticated Caribbean flavors to the global epicurean market. The term "elixir" is fitting, as it suggests a more concentrated form and hints at its inherent magical properties. Joy’s Sorrel Elixir was designed as a refined, non-alcoholic beverage suitable for year-round enjoyment, similar to a non-alcoholic Amaro. The Mocktail beverage segment is the fastest-growing drink category as consumers seek to reduce or eliminate alcohol consumption. Joy’s Sorrel offers a complex array of flavors that can be enjoyed on its own—warmed as a mulled wine, at room temperature as a cordial, or over ice as an aperitif. It also serves as a versatile mixer in various non-alcoholic cocktails (mocktails).