Winning Years

Our Products

2024

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Free AF

United States

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Free AF was created in 2020 by Lisa King - most well-known as the founder of Kiwi social enterprise Eat My Lunch. When Lisa cut back on alcohol at the beginning of that year, she found a lack of high-quality adult beverages for those wanting to reduce their drinking.  Free AF was created to make it easier to help people explore a different relationship with alcohol, by creating a conversation and community for the curious and helping to normalise an alcohol-free lifestyle. Our range of non-alcoholic cocktails gives people a delicious, sophisticated, adult option when they're not drinking alcohol.