Judging
Date
July 27, 2025
Warehouse
Deadline
July 10, 2025
Winners
Announcement
August 12, 2025
Non-alcoholic Spirits
89 Points
Free AF was created in 2020 by Lisa King - most well-known as the founder of Kiwi social enterprise Eat My Lunch. When Lisa cut back on alcohol at the beginning of that year, she found a lack of high-quality adult beverages for those wanting to reduce their drinking. Free AF was created to make it easier to help people explore a different relationship with alcohol, by creating a conversation and community for the curious and helping to normalise an alcohol-free lifestyle. Our range of non-alcoholic cocktails gives people a delicious, sophisticated, adult option when they're not drinking alcohol.