Since the brand’s inception in 1989, PATRÓN Tequila sits at the pinnacle of the tequila industry as the world's #1 super-premium tequila. PATRÓN is one of the few brands that still makes tequila by hand using all natural ingredients at the Hacienda PATRÓN in Mexico. The team works on-site to handcraft the tequila, maintaining a tireless dedication to achieve perfection in every drop. Made from only three ingredients - agave, water and yeast - PATRÓN combined traditional methods with modern techniques to develop a recipe that elevated a category dominated by low-priced, ‘mixto’ tequila.

In 2022, PATRÓN entered the prestige category of tequilas with PATRÓN EL ALTO. PATRÓN EL ALTO is passionately handcrafted from the finest 100% Weber Blue Agave grown in the highest parts of Jalisco, Mexico—which yields the sweetest agaves—for an incredibly smooth, luxurious taste. Devoted to masterfully combining 100% naturally perfect ingredients using the time-honored traditional Tahona production process, PATRÓN EL ALTO is perfectly aged, resulting in an innovative and impressively rare high-end luxury tequila. PATRÓN EL ALTO is primarily crafted with Extra Añejo and blended with Añejo and Reposado tequilas each aged to their maximum potential, making this bold innovation the pinnacle of perfection.

Quickly following in 2023, the brand launched their second prestige innovation, PATRÓN EL CIELO, the world's first four times distilled prestige silver tequila. Handcrafted and made with the highest quality 100% Weber Blue Agave and only 100% natural ingredients, PATRÓN EL CIELO is crafted with the smallest copper pot still at Hacienda PATRÓN. This unique distillation process “unlocked” and opened up the natural sweetness and smoothness from the agave. PATRÓN EL CIELO, the ultimate innovation in silver tequila delivers an incomparable taste with an undeniably light, fresh, and ultra-smooth finish, making it the perfect complement from day to night and to brighten your celebrations.