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Entries for the 2020 USA Spirits Ratings are open, and the early bird discount is now up for grabs.
The competition looks to recognize, reward and help promote spirits brands that have successfully been created to identify and target a specific spirits drinker.
For any spirits, brand to earn its place on a retailer's rack or a restaurant's/bar’s spirits list - and after that indispensably remain where - they should be attractive and customer-driven and not simply created in the general expectation it can find enough people willing to sell and buy it.
One of the guiding principles of the USA Spirits Ratings competition is that all spirits that receive medals in competitions should be those that consumers actually want to buy, whether it is shopping for spirits at a retail store, or ordering off a restaurant/bar spirits list.
The USA Spirits Ratings competition has created a 100-point rating system that takes into account three different criteria (Quality, Value, and Packaging) rather than just the distilling technique or overall taste.
The USA Spirits Ratings will be decided based on the following judging formula:
Q (Quality Score) + Value Score (V) + Package Score (P) = USA Spirits Ratings Score.
A separate weighted score will be given for each of the three parts of the judging process. The scores will be added up to give a final score from which individual prizes will be awarded.
Image: Judge at USA Spirits Ratings
The judging panel at the USA Spirits Ratings consists of top-level spirits buyers who are directly involved with current commercial buying, spirits consultants, and other industry experts who are also directly involved in the development of new spirits brands and buying spirits for commercial resale.
Judges at the 2020 USA Spirits Ratings are drawn from leading retail chains, wholesalers, distributors and on-trade groups across a variety of channels and disciplines including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality and travel industry.
Looking to enter the US market with your spirits? Get your spirits assessed by top-level industry experts at the 2020 USA Spirits Ratings. Entries Open Now. Click here to enter and avail the early bird discount
To receive a
Along with Gold, Silver, and Bronze medals, USA Spirits Ratings also offers a plethora of ‘Special Category’ awards which include :
A medal from USA Spirits Ratings will give future trade spirits buyers, be they for a supermarket, specialist spirits retailer, casual dining or upmarket restaurant, the re-assurance that these are spirits that their customers want to buy.
The USA Spirits Ratings also recognizes the huge talent and skills that now exist right through the spirits supply chain. From the spirits makers, growers and producers that are making the spirits; through to the specialist importers and wholesalers that help bring them to market; along with the designers, packaging experts and brand development teams that ensure there are a market and customer base to sell to.
Winners in the USA Spirits Ratings will be supported by a strong consumer awareness campaign, particularly through social media channels and spirits comparison apps, to promote this new global ratings.
2020 Registrations are now open. Early bird offer ends July 31, 2020.
Early Bird Registration Ends: July 31, 2020
International Registration Ends: Aug 31, 2020
Domestic Registration Ends: Sep 15, 2020
Warehouse Closes For Samples: September 30, 2020
Judging Dates: October 23, 2020
Winners Announced: November 09, 2020
2020 USA Spirits Ratings Fee:
$110 Early Bird Pricing - From Feb 21, 2020, to July 31, 2020
$165 Regular Pricing - From Aug 1, 2020, Onwards
Click here to enter your spirits in the 2020 USA Spirits Ratings
The USA Spirits Ratings has been created exclusively by the Beverage Trade Network, the US drinks events, services, business, and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market.