June 30, 2022
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The goal of USA Spirits Ratings is to recognize high-quality spirits that consumers are looking to buy in retail stores or order when they visit a bar or restaurant. While there are many competitions that judge spirits on the basis of overall taste, the USA Spirits Ratings will be the first one that uses the criteria of Quality, Value, and Packaging to judge the best spirits in the world.
According to the organizers of the event, Beverage Trade Network, decisions about what makes a great spirit are too often made without the end consumer in mind. There are other factors that are often top-of-mind for consumers than just taste – such as the appearance and design of a bottle, or the overall brand image associated with a specific spirit. Pricing, too, plays an important role in how a product is perceived.
As a result, the USA Spirits Ratings developed its scoring system based on Quality, Value, and Packaging that takes these factors into account.
The judging panel will consist of prominent industry individuals with a strong commercial buying focus. Whether they are purchasing for hotels and restaurants or a retail chain of liquor stores, these buyers know the types of brands and products that will resonate with consumers.
All winners in the USA Spirits Ratings will receive additional promotional and marketing support from the event organizers, including a full mention in upcoming editorial and press coverage of the event. In addition, social media platforms and channels will be used to promote the winners of the event.