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Covid-19 has changed the world and how businesses are carried out. Brands are more connected to their customers and are going out of their ways to protect each other during these difficult times.
“The show must go on” seems to be the working principle of businesses in the spirits industry.
While businesses across the world are adapting and looking out ways to generate revenue, these spirits brands are making a difference in their own unique ways. Some are offering free subscriptions to their magazines while others are providing free hand sanitizers to their community.
Let’s have a peep.
With a 16 hour shift, Hensol Castle Distillery, located in Hensol, Wales, is producing 30,000 liters of hand sanitizers for the local community everyday.
“I don’t get the same emotional link as I do making Gin and Liqueurs - but want to support the fight against this terrible virus” said Andy Mallows, Managing Director and Founding Partner of Hensol Castle Distillery in a recent LinkedIn update.
The hand sanitizers produced is being distributed to NHS Health Boards, local authorities and social care providers.
Staying updated on the news and happenings around the industry is an important part for any business to then react and change their marketing communication. For this reason, The Spirits Business is offering their 3-month subscription for FREE which usually costs around £109 per year.
Apart from this, they are also donating 5% entry fees from The Global Spirits Masters, the blind-tasting competition, hosted by the magazine itself.
Any entry made during the pandemic in the competition, 5% of which will go to the Cystic Fibrosis Trust and The Drinks Trust.
As communicated by the magazine, People living with cystic fibrosis fall into the ‘high-risk’ group of those thought to be extremely vulnerable to severe illness should they contract covid-19.
“Charities have been hugely affected by the pandemic, with vital fundraising events cancelled or postponed as social distancing rules have been put in place, making every donation these days even more important.” said Melita Kiely, editor of The Spirits Business in their latest article.
Located in the heart of the historic Williams district in Portland, Oregon, Shine Distillery & Grill have come forward to hand out sanitizers to their community. A huge number of distilleries are doing that across the globe. So what’s different about them?
Well, apart from this, they are also helping other distilleries from all around the world, to make their own sanitizers by giving their recipe and guiding through the production process.
“We are basically handing out the recipe and formula to anybody and everybody that wants it” said Jon Poteet and Ryan Ruelos, co-owners of Shine Distillery & Grill in an interview with CNN.
E-commerce sales will be the #1 focus for wine and spirits brands across the globe. For this reason, Beverage Trade Network is launching Get Drinks Delivered on May 1, 2020. It is an online platform that helps consumers discover and support small business owners that are open for direct deliveries.
With this, Beverage Trade Network aims at helping small and medium size businesses be discovered by their community. And the best part is, the registrations are free for the first year.
“It’s a very simple solution to a very big problem. Consumers will be able to see who is delivering, what product type and which zip codes, and call the business directly. More importantly, BTN will be helping push these businesses and help them market the message to crate awareness and orders”, —Sid Patel, CEO, Beverage Trade Network.
So if you’re offering your customers direct delivery, then you need to be on Get Drinks Delivered. Use this link to register.
If you’re in the spirits industry and would like to spread out word of how you’re helping the world fight against Covid-19, just drop us an email at firstname.lastname@example.org to be featured in this article and reach the industry.