Glasses being marked

Sid Patel, CEO of Beverage Trade Network welcomes judges

More than 4000 glasses are handled

Judges network for 30 mins at the breakfast area before they come into the judging hall

Mauricio Perez, CTO of Beverage Trade Network at his table behind the scene making sure online systems are running smoothly coordinating with his team

Judges pick their name tags and judging pins as they enter and take a seat at their team tables

Breakfast room for judges. The judges arrive at 9 am and have their tea and breakfast and get time to mingle

Ankita Okate ensures all judges are able to BTN’s bespoke judging system before they enter the judging hall

Final check and all looks good. USA Ratings judging goes over 3 days

Camera testing

Staff t-shirts

Judges Interview Area

A flight of Whiskey being poured

Each tray has one flight

The USA Spirits Ratings looks to recognize, reward, and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list -  and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.