As an added value to the entrants, category winners will also get video testimonials from top judges along with product showcase videos in 2024.

Image Features: Product Showcase Videos

Here are some examples of product showcase videos:

The USA Spirits Ratings is in its 7th year and is inviting domestic and international brands to enter the 2024 competition now. The ratings is one of the leading spirits competitions in the USA organized by Beverage Trade Network,  a network which has grown very well showing interest in the competition. One of the very unique things about USA Ratings is its judges. All the judges are trade buyers and have direct buying responsibility.

Uncle Nearest Straight Rye Whiskey was the top score of Zachary Faden and here is the product showcase and judge testimonial video.

The goal of this competition is to recognize high-quality spirits that consumers are looking to buy in retail stores or order when they visit a bar or restaurant. While there are many competitions that judge spirits on the basis of overall taste, the USA Spirits Ratings will be the first one that uses the criteria of Quality, Value, and Packaging to judge the best spirits in the world.

Image Features: Tim Marson, Master of Wine, Director of Category Management at wine.com

The Product Showcase Videos Will Show Professional Tasting Notes From USA Ratings and a 360 Degree Product Video. Entrants can access their own product videos at no extra cost in the entrant's zone and can use and share them in their marketing.

According to the organizers of the event, Beverage Trade Network, decisions about what makes a great spirit are too often made without the end consumer in mind. There are other factors that are often top-of-mind for consumers than just taste – such as the appearance and design of a bottle, or the overall brand image associated with a specific spirit. Pricing, too, plays an important role in how a product is perceived.

As a result, the USA Spirits Ratings developed its scoring system based on Quality, Value, and Packaging that considers these factors.

The judging panel will consist of prominent industry individuals with a strong commercial buying focus. Whether they are purchasing for hotels and restaurants or a retail chain of liquor stores, these buyers know the types of brands and products that will resonate with consumers.

Jeff Feist, Ex-BevMo buyer and Director of Alcohol - Wine, Beer, Spirits at The Save Mart Companies, and now Vice President, Retail National Accounts at Casa Del Sol Tequila joins the USA Spirits Ratings Judging Panel