Few traditions in the U.S. are as spirited as tailgating. It’s not just about the game—it’s about community, energy, and celebrating your team with food and drinks that match the mood. While beer has long been the go-to beverage, today’s fans are looking for options that feel premium, fun, and personalized. While RTDs (ready-to-drink beverages) have slowly been capturing this space and crowd, given the innovative flavors entering the market to the ease of portability the beverage offers, apart from the varied list of options they can choose from, it is safe to conclude that today’s consumers are moving away from conventional drinking norms, to simply explore and satisfy their palates. 

The Tailgating Shift

The culture of tailgating has evolved. Fans want drinks that are refreshing, flavorful, and—just as importantly—Instagram-worthy. With the rise of craft spirits across the U.S., vodka has found new ground at these gatherings. No longer just a clear mixer, artisanal vodka now brings color, taste, and personality to the table, making it the perfect fit for pre-game celebrations. In the spirit of the sport, bonding and fostering new connections in common game-spectating areas, Three Kings Vodka offers natural fruit-infused vodkas that double as both a premium cocktail base and a playful way to show team spirit.

How Three Kings Brings Tailgates to Life

Each Three Kings variant has its own natural hue and bold flavor:

• Razzledazzleberry (Vodka with Raspberries) bursts with a vibrant red, perfect for teams sporting crimson or scarlet.
• Berry Bonanza (Vodka with Mixed Berries) brings a deep purple tone, great for fans repping violet, navy, or darker colors.
• Tropical Thunder (Vodka with Peaches & Mangoes) shines golden-orange, matching teams with yellow or bright accents.

This natural color alignment creates a fun, customizable way for fans to “drink their team colors” and turn their cocktails into a celebration of loyalty.

Cocktails That Score Big

Whether mixed with soda, lemonade, or served simply over ice, Three Kings Vodka delivers refreshing options that suit hot afternoons or chilly night games. These easy-to-make cocktails become part of the event experience, making drinks just as memorable as the game itself. And because of its premium production, Three Kings appeals not only to casual fans but also to those who expect quality in every pour.

A Winning Opportunity for Distributors

For U.S. distributors, Three Kings Vodka’s tailgating angle is more than just a gimmick—it’s a marketable, seasonally relevant strategy that drives demand. Tailgating is a massive cultural moment, and brands that can authentically tie into it enjoy built-in consumer energy. With its unique colors, bold flavors, and artisanal quality, Three Kings Vodka positions itself as both a lifestyle product and a premium spirit.