The world has developed a taste for Korea. From K-pop to K-dramas to Korean cuisine, the “Hallyu” wave continues to capture audiences across continents. And with food comes drink—soju, Korea’s signature spirit, is now emerging as one of the fastest-growing categories in the global alcohol market. RealTrade, South Korea’s first private-label soju company, is ready to help importers in South America, the UK, and Europe tap into this momentum.

Why Soju, Why Now?

Soju has all the characteristics of a modern, global spirit: low ABV, an approachable flavor profile, and a social, shareable culture built around it. Whether enjoyed neat, in cocktails, or paired with Korean barbecue, soju is versatile and accessible. According to Southern Glazer, the largest distribution chain in the United States, soju consumption is set to increase 500-fold over the next five years. For importers, this is not just a trend—it’s a market shift.

A True Taste of Korea

RealTrade is dedicated to reviving soju’s authentic roots while meeting the demands of modern consumers. The company crafts its soju using apples grown in Uiseong, one of Korea’s most famous agricultural regions. This focus on local ingredients and traditional distilling methods captures the essence of genuine Korean soju, creating a spirit with both heritage and originality.

[[relatedPurchasesItems-54]]

The Private-Label Advantage

Unlike whiskey or cognac, soju consumers are not tied to heritage brands. There is no equivalent of a “Grey Goose” in soju—meaning brand loyalty is wide open for new players. That’s where RealTrade steps in. Since 2016, the company has developed more than 30 private-label brands across global markets, pioneering flavored and wine-based sojus that now appeal to both retail and on-trade buyers.

Importers who work with RealTrade gain:

• Full brand ownership: from formula customization to packaging and design.
• More than 30 flavors, ranging from classic to fruit-forward innovations.
• Flexible positioning: economy to premium tiers to suit market needs.
• Low entry risk: reasonable minimum orders and 60-day payment terms.

Proven Success Across Markets

RealTrade’s portfolio already spans the U.S. (HANJAN, GORAE), Singapore (CHUGA, HANA), France and Poland (TONEIDO, JJAN), the Netherlands (ACE, SAGWA PAI), and more. In each market, private-label partners have built distinct, localized soju identities—proof that the category adapts easily and grows once it reaches store shelves.

Riding the Global Beverage Wave

The story of soju today mirrors what we’ve seen in other categories:

• Vodka once dominated by legacy brands is now diversified with indie and private-label entrants.
• Mezcal and tequila surged globally by leveraging local sourcing and bold brand storytelling.
• Beer markets once ruled by national champions have given way to craft brewers and OEM players.

Soju is undergoing the same transformation. Legacy names like Jinro and Lotte no longer define the category. The door is wide open for new, locally adapted brands built by importers and distributors ready to seize the opportunity.

RealTrade doesn’t just sell soju—it helps partners create their own. By combining authentic Korean production with private-label flexibility, the company enables importers to bring a product to market that is not only profitable, but also resonant with today’s consumers: authentic, flavor-first, and trend-aligned.