The gin market is crowded. Distributors know this all too well. But what if your next premium spirit offering came not from London, New York, or Berlin—but from the sun-soaked shores of Colonia del Sacramento, Uruguay?

Meet Sur 34, a bold, contemporary gin born from passion, precision engineering and a respect for both heritage and innovation. Taking home the title of “Gin of the Year” from the 2024 edition of USA Spirits Rating, created by two engineers, Sur 34 Gin is a brand with a mission: to elevate Uruguay’s place on the global spirits map and support distributors every step of the way.

A Craft Spirit With a Global Outlook

The Sur 34 journey began with an idea: could Uruguay produce a gin that could rival Europe’s finest? The founders, driven by that very question, immersed themselves in technical training in Holland—the birthplace of gin—and returned home equipped with the expertise to make it happen. After two years of experimentation, testing, and technology-driven development, they unveiled Sur 34 Gin: a small-batch, ultra-premium spirit with a flavor profile as distinct as its origin.

Sustainability Isn’t a Trend—It’s a Principle

Sur 34 is a company that is rewriting the rules of how premium spirits can be made responsibly.

They’ve scoured the globe for materials and equipment that reflect their environmental ethos. Their bottles are made from 100% post-consumer recycled glass, sourced after an extensive international search. Their stainless-steel stills reduce chemical reactivity and energy consumption. And the entire production approach, from ingredients to packaging, has been designed with both quality and the planet in mind.

Sur 34 Gin

Not Just a Product—A True Partner

Sur 34 isn’t just looking for shelf space—they’re looking to build long-term relationships with their distributor network. That means:

• Co-branded storytelling and marketing materials that speak to eco-conscious, quality-driven consumers.
• Flexible logistics and small-batch exclusivity that allows for limited editions, market-specific launches, or craft-oriented campaigns.
• Open communication and technical support from a team that remains hands-on in every detail of the product and brand.

In a sea of sameness, Sur 34 offers distributors a differentiated product, a credible sustainability story, and a relationship-first business approach.

If you’re a distributor seeking your next standout gin—crafted with intention, designed for today’s market, and backed by passionate founders—Sur 34 is more than worth a conversation.

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