Interviews

Marketing Strategy with Pamela Forbus of Pernod-Ricard

30/03/2023 | Learn about the digital strategies and success as well as the House of Brands structure with wine and liquor giant Pamela Forbus, Chief Marketing Officer, Pernod Ricard North America, which has 240 premium brands available in over 160 countries.

Insights

How the LCBO Buys Spirits

30/03/2023 | The LCBO in Canada remains one of the world’s spirits buying behemoths. It has a total monopoly on spirits sales to Ontario’s population of 14 ½ million people.

Interviews

Running a Successful Celebrity Tequila Brand with Mike Novy of 818 Tequila

30/03/2023 | Mike Novy, President, and CEO of Kendall Jenner’s 818 Tequila shares his views on the importance of Marketing, Branding, E-commerce, and Sustainability in creating a successful brand.

News

Ankita Okate, BTN’s Global Event Head On Why USA Ratings

28/02/2023 | Ankita Okate, Chief Growth Officer on why brands should enter the USA ratings.

News

Timeless Pairings : The Ultimate Valentine’s Gifting Guide

08/02/2023 | A comprehensive list for those finding the perfect partner for their drinks - gin for tonic, the best wine for cheese, or a great whisky for the classic highball.

Insights

A Brief Guide to the Top Whiskey Regions in the USA

31/01/2023 | As of June 2017, there were more than 2,000 whiskey distilleries in America, including at least one in every state.

Interviews

Crafting Conversations With Waypoint’s Distiller Tony Gugino

10/11/2022 | Waypoint Spirits’ Distiller, Tony Gugino shares how a distiller can help to market their products and what essential skills make a good distiller.

Interviews

What is Sake and Why Should You Have It In Your Store in 2023?

10/11/2022 | Michael Bowles, Sake expert and buyer explains in simple words what is sake and how buyers can introduce Sake in their programs and stores.

Interviews

How To Approach Customers at a Craft Spirits Store with Rachel Malm

10/11/2022 | A specialty spirits and cocktail store brings a unique experience to the customers. It has a wide range of items like craft spirits, mixers, tools, and all the information essential to building a home bar.

News

Cutwater Spirits Tequila Añejo Wins Tequila of the Year at 2022 USA Spirits Ratings

01/09/2022 | Cutwater Spirits Tequila Añejo wins a Gold with 91 points and Tequila of the Year at the 2022 USA Spirits Ratings, held on July 24 in San Francisco, USA.