Interviews

“We Love the Synergy Between Technology and Marketing.”- Says Matt Manning

28/07/2022 | Matt Manning, Director of Operations at Hilton Head Distillery, talks about exploring new markets for the brand and ways to improve production.

Interviews

Running a Successful Celebrity Tequila Brand with Mike Novy of 818 Tequila

06/05/2022 | Mike Novy, President, and CEO of Kendall Jenner’s 818 Tequila shares his views on the importance of Marketing, Branding, E-commerce, and Sustainability in creating a successful brand.

Interviews

Meet The Whisky Icon Of The U.S. Craft Distilling Industry

22/04/2022 | Chip Tate from Tate & Co. is a globally recognized craft whisky wizard who believes in creating new, exciting, and internationally acclaimed spirits.

Interviews

Cameron George on How to Work With Brand Ambassadors

30/03/2022 | Ardbeg USA’s national brand ambassador, Cameron George sheds light on how brands can successfully work with their brand ambassadors to increase sales.

Interviews

Crafting Conversations With Waypoint’s Distiller Tony Gugino

22/03/2022 | Waypoint Spirits’ Distiller, Tony Gugino shares how a distiller can help to market their products and what essential skills make a good distiller.

Interviews

Marketing Strategy with Pamela Forbus of Pernod-Ricard

10/03/2022 | Learn about the digital strategies and success as well as the House of Brands structure with wine and liquor giant Pamela Forbus, Chief Marketing Officer, Pernod Ricard North America, which has 240 premium brands available in over 160 countries.

Interviews

Rachel Malm: USA Spirits Ratings judges brands the same way the best drink buyers do

04/05/2021 | Rachel Malm is well placed to know whether a new spirit brand is going to work or not, for that is what she does every day in her job as associate at Bitters in Bottles in San Francisco.

Interviews

BevMo’s Jeff Feist on Taking Part in USA Spirits Ratings

25/04/2021 | Giving a rating to just liquid, blind has its place in the market and is very important, but that is different to when I have to decide what to put on the shelf. The USA Spirits Ratings competition is closer to the way I make chain assortment decisions. - Jeff

Interviews

Jason Lam on Upcoming Winning Spirits Trends in 2021

25/04/2021 | Jason Lam talks about his career in the drinks industry, what it is about to work in a bar, upcoming spirits trends, and what he looks for in winning spirits.

Interviews

Mike Ryan`s Insights on Setting up a New Bar Business

04/02/2019 | In an exclusive interview with USR team, Mike shares his knowledge on current bar trends and sales strategies.